Has it already been a year since I signed up for eMusic? Apparently so. They gave me 25 free downloads to celebrate my anniversary last week, so I thought I’d write a little follow-up on how the service is working for me.
If I’d been writing this post back in April or May, the answer would have been simple, because eMusic has really served me well. The website works pretty well in terms of enabling exploration and discovery, and I find that having a certain number of downloads each month tends to keep me looking for new things to buy (useful now that I’m married and don’t slip off to the CD store every weekend). I do occasionally find myself burning through an entire month’s credit allotment on a whim (“I feel like disco this week!”) and then having no interest in that genre a week later. But that used to happen at the CD store, too.
However, things have changed a lot since the start of summer, when eMusic announced that they had inked a deal with Sony, the first major label to agree to put their catalog on eMusic. Along with this, they introduced album pricing and (sigh) a significant price increase. Needless to say, this has been controversial — eMusic has spent years marketing themselves to fans of indie rock and other niche groups, and many of them are now grumbling about having to pay higher prices in return for selections from a major label that they’re not interested in. I suspect eMusic has seen a fair amount of churn in their user base as a result.
My own feelings have been pretty mixed, and have see-sawed back and forth as more details came out. The price increase — from around 25¢ to around 40¢ a track — was painful, not because 40¢ is a lot per se (it puts an average album between four and five dollars), but because it makes taking chances and downloading albums on a whim less appealing. More annoying, the album pricing (topping out the price of some albums at 12 download credits, e.g. $4.80) — which was promoted as a straight win for the consumer — actually turned out to be a lot more complicated, because some songs could only be downloaded with the album, forcing you to use 12 credits to get some 8- or 9-track albums.
That said, I’ve largely made peace with the changes. I wasn’t really interested in the Sony catalog at first — outside of Cheap Trick, I wasn’t really sure what I’d find worthwhile (I already have all the Clash albums, and I have no interest in the Byrds or Bruce Springsteen), but I’ve since discovered a lot of other good stuff — Mott the Hoople, the Only Ones, Sly & The Family Stone. And I’ve been replacing a fair amount of proto-alternative-rock albums (Midnight Oil, Fishbone, Living Colour) that I had on CD back in the day but have long since sold off.
Anyway, I intend to stick with eMusic at least a while longer. Even with the higher prices, it’s still a pretty good deal, if not quite the steal it used to be.
